转载：MARMOT土拨鼠——世界顶级自行车品牌正式进军中国市场

mgjxx

Marmot, the leading bicycle brand in the world, was co-founded by the former President of American high-end bicycle brand CANNONDALE, can be said to be the Ferrari of bicycle.
The new joined former product director of SPECIALIZED enriches the research and development team. Because Taiwan is the production base of the world's top high-end bicycle OEM (except some manual niche brands), MARMOT persists to cooperate with rare individual super-premium professional OEM bicycle frame and bicycle assembly factory in Taiwan, to develop products with global forward looking constantly, so as to guide the whole high-end market to move forward continuously.
As the pioneer of 27.5/650B model, MARMOT brand is more professional. It focuses and concentrates on the products of 27.5/650B in future mainstream market. "MARMOT IS 27.5 and 27.5 IS MARMOT" has become the core guiding ideology of MARMOT team, and strive to become the king brand of 27.5. Whereby the Chinese market will become the dominate market of MARMOT’s global strategy.
MARMOT Bicycle Company always regards encouraging every athlete all over the world and offering them the best products as glorious task.

The language of MARMOT is also the language of sports. The company always commits to produce each bicycle attentively. MARMOT Company knows very well that: only with advanced technology can produce the best products. So MARMOT Company always invests a lot of manpower and material resources for the exploitation and development of new products. In 2009, the company developed the world's first 27.5 inch/650B bicycle in Washington. Because this model can make the bicycle play its best controllability, stability, security and performance, since then, the revolution of new wheel diameter in bicycle industry officially arrived. Every major brand followed suit to develop the finished bicycle of this size, and 27.5 inch/650B finished bicycles gradually became the mainstream products of bicycle market. Because Taiwan is the production base of the world's top high-end bicycle OEM (except some manual niche brands), MARMOT persists to cooperate with rare individual super-premium professional OEM bicycle frame and bicycle assembly factory in Taiwan, to develop products with global forward looking constantly.

http://www.marmotbike.com

MARMOT土拨鼠，世界顶级自行车品牌正式进军中国市场
http://www.china-bicycle.com/NewsContent.aspx?i=8136 转自：中国自行车协会官网
Marmot中文名土拨鼠，俗称旱獭。全世界顶级自行车品牌MARMOT土拨鼠由美国高端自行车品牌CANNONDALE前任总裁等人联合创立，堪称自行车界的法拉利。

高端自行车市场环境

由于全球经济萎靡乏力，美国经济更是一蹶不振，美国高端自行车市场持续下滑，美国民众高端需求跌入低谷，高端自行车品牌更是如履薄冰。而作为亚洲乃至全球经济发动机的中国却一枝独秀，焕发勃勃生机！中国自行车市场已然成为世界各品牌大家纷纷抢滩的热土，SHIMANO等品牌已经将中国市场看作最重要的市场之一。
放眼未来，中国必将成为高端自行车市场最大的消费国。
为此，MARMOT公司以前瞻性的视觉高度，秉持务实、稳健的态度，积极拓展，勇于创新，决心正式发力巨大的中国市场，打响亚洲市场布局的新战略。
新加入的SPECIALIZED前任设计总监更是充实其研发团队，由于台湾是世界高端顶级自行车OEM生产的基地所在（除部分手工小众品牌外），故MARMOT坚持和台湾极个别超一流的专业OEM车架及组车厂合作不断开发全球前瞻性的产品，从而引领整个高端市场不断向前发展。
MARMOT品牌作为27.5 / 650B车型的先驱，更加专业，专注、专心于未来主流市场的27.5 / 650B产品。“MARMOT IS 27.5，27.5 IS MARMOT”已经成为MARMOT 团队的核心指导思想，努力成为27.5的王者品牌。借此，中国市场必将成为MARMOT全球战略的主导市场。
作为有着36年行业经验的领袖灵魂人物及其团队必将为中国高端市场指引一个崭新的发展方向，从而推动中国自行车运动向前发展。
MARMOT土拨鼠自正式进入中国市场以来。已经陆续在全国各地几个大城市设立的地区总代理，并且连锁店正在迅速全面铺开。

2014年3月，全世界第二大国际盛会——中国国际自行车展，世界顶级自行车品牌MARMOT土拨鼠的展位在W1国际馆特级区最佳的位置也是最大的展位之一参展,位置显赫，规模宏大,气势逼人，充分展现了世界顶级品牌的崇高形象和行业地位。

品牌语言：
MARMOT土拨鼠自行车公司一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。
土拨鼠的语言就是运动的语言。公司始终致力于用心生产每一台自行车。MARMOT土拨鼠公司深知：只有运用先进的技术才能生产出最好的产品。所以一直以来，MARMOT公司投入了大量的人力、物力用于新产品的开发和研制。其公司于2009年在美国华盛顿研发出全世界第一台27.5寸/ 650B车架。由于该车型具有能使自行车发挥最佳的控性、稳定性、安全性以及最佳的性能，自此，自行车界新的轮径革命正式到来，各大品牌纷纷效仿开发该尺寸整车，27.5寸/ 650B整车逐渐成为自行车市场主流产品。由于台湾是世界高端顶级自行车OEM生产的基地所在（除部分手工小众品牌外），故MARMOT坚持和台湾极个别超一流的专业OEM车架及组车厂合作不断开发具有全球前瞻性的产品。

主要产品：
山地车类
XCS全减震系列

XCH硬尾越野系列

公路车类
XCR越野竞赛系列

http://www.china-bicycle.com/NewsContent.aspx?i=8136

转自：中国自行车协会官网

韩总1

好帖子，要顶